Our Journey Started with Questions
Back in 2009, we noticed something troubling. Too many solid businesses were struggling not because they lacked talent or drive, but because they'd put all their eggs in one basket. When markets shifted – and they always do – these companies found themselves scrambling.
That's when we decided to focus exclusively on business diversification. Not the flashy kind you read about in headlines, but the thoughtful, strategic expansion that actually works. We started by helping a small manufacturing company in Perth expand into complementary services. Within eighteen months, their new revenue stream was covering their entire overhead.
Word travels fast in business circles. Soon we were working with retailers, service providers, and even professional firms across Western Australia and beyond.